Josh Attwood
Studio

Josh Attwood Studio worked with Modern Activity to create a complete visual identity, packaging design, and e-commerce website for GOOD Botanics, an ethical skincare brand based in Bethnal Green, East London. Founded by medical herbalist Molly Maitland and artist-urban farmer Michael Smythe, GOOD Botanics produces plant-based skincare and herbal remedies using ingredients grown in the Phytology medicine garden, established by Smythe in 2014 on a transformed WWII bomb site.

The brand's philosophy centers on earth care, people care, and fair share, with profits supporting the Mobile Apothecary project providing free herbal medicine to people experiencing homelessness in London. Products are formulated using traditional herbal remedies, free from palm oil, artificial additives, and animal testing.

The visual identity and packaging design reflect the brand's commitment to sustainability and botanical heritage, while the online store provides a platform for selling facial oils, skin balms, hand sanitizers, and herbal products direct to customers.