We've been noticing an interesting pattern across the film and TV production industry.

Emmy-winning post-production companies on Wix. Studios with Netflix, Apple TV+, and HBO credits using Squarespace. BAFTA-nominated production houses built on basic WordPress templates.

The creative work is exceptional — the kind of portfolio that immediately commands respect, with projects shown at Sundance, Venice, and Tribeca. But the websites presenting that work? Generic DIY platforms that could be hosting anything from a local cafe to a plumber's portfolio.

It's not about individual companies making poor choices. It's a broader pattern: world-class creative work being undersold by the websites meant to showcase it.

The work deserves better.

Here's the irony: your entire business is built on creating exceptional video content. But your website treats video as a technical problem to solve, not a showcase opportunity.

Think about the client journey:

1. They hear about you (referral, industry contact, Google search)
2. They visit your website ← This is where you win or lose them
3. They reach out (or they don't)

That second step is critical. Potential clients judge your work before they contact you — and they judge it through whatever video player Wix or Squarespace gives you.

• Immediately demonstrates your visual standards — If you care this much about presenting your own work, clients know you'll care about theirs
• Creates an immersive experience — Full-screen, high-quality, smooth playback that lets the work breathe
• Shows attention to detail — Technical excellence in presentation signals technical excellence in production
• Lets the work speak for itself — No UI clutter, no distracting branded players, just your content

• Generic embedded player — Looks identical to every other website using the same template
• Compression issues — Your 4K Netflix work shown at significantly reduced quality
• No control over the interface — Can't remove platform branding or customise playback controls
• Poor performance — Buffering, slow loading, inconsistent quality across devices
• One-size-fits-all approach — Can't design around your specific content needs

When a potential client is comparing you against other post-production companies, these details matter. A lot.

Post-production and film production companies need their websites to do two things exceptionally well: showcase the work and present the team. Most sites do neither effectively.

Production companies live and die by their showreel and portfolio. Yet most sites bury it three clicks deep, compress it beyond recognition, or present it in a generic grid that could be selling anything.

Custom video players allow:

• Cinema-quality presentation — Full-screen, high-resolution playback that does justice to your work
• Project-specific context — Integrate case studies, behind-the-scenes content, and client context around each piece
• Curated experiences — Create different showreels for different client types (commercials vs narrative, corporate vs broadcast)
• Technical excellence as proof — If you can't present your own work at the highest quality, why would a client trust you with theirs?

The showreel isn't just a portfolio piece — it's evidence of your capabilities. Presenting it poorly undermines everything it's trying to demonstrate.

Post-production is fundamentally about relationships. Clients want to know who they'll be working with — the Post Supervisors, editors, colourists, VFX artists who'll actually touch their project.

Most production company websites reduce this to a generic team page: headshots in a grid, job titles, maybe a one-line bio. It's functional, but it misses the opportunity entirely.

What team presentation should include:

• Individual profiles with their best work — Show what each person excels at
• Credits and accolades — Emmy wins, BAFTA nominations, festival selections matter
• Personality — This is a creative industry. Clients want to work with people, not CVs
• Specialisms and experience — Does this editor handle narrative? Does this colourist work in HDR? Make it clear

When a potential client lands on your site, they should immediately understand both the quality of work you produce and the calibre of people who produce it.

DIY website builders are excellent for many businesses. But for production companies where video presentation is everything, they have fundamental limitations.

• No custom video player integration — You're stuck with whatever embedded solution the platform provides
• Can't control compression and quality — Platforms optimise for fast loading, which means aggressive compression
• Template-bound design — Can't create the immersive, full-bleed video experiences your work deserves
• Performance issues — Video is data-heavy; builders aren't optimised for this
• Mobile experience suffers — Video on mobile devices needs careful handling that templates can't provide

• Every Wix site looks like a Wix site — The templates are recognisable, and that familiarity undermines premium positioning
• Can't create immersive experiences — Stuck with grid layouts and standard embedded players
• Your £60/month template looks identical to hundreds of other sites — Including the local cafe and the plumber down the road
• No design flexibility — Can't adapt the interface to your specific content and brand needs

• Difficult to update quickly — When you win a new award or complete a high-profile project, updating should be immediate
• Doesn't scale — What happens when you have 50 projects to showcase? Generic templates break down
• No meaningful analytics — Which projects are clients actually watching? How long do they engage? You're flying blind

When your website is custom-designed around your video content rather than forcing your content into a template, the difference is immediately apparent.

• Bespoke video players — Designed specifically for your brand and your content, not a generic solution
• Quality preservation — Your 4K work for Netflix presented in 4K, not compressed into oblivion
• Smart organisation — Filter projects by genre, client type, service, or whatever taxonomy makes sense for your business
• Immediate impact — Auto-playing hero showreels, no clicks required to see your best work
• Fast, smooth, impressive — Technical excellence in presentation that matches your creative excellence

• Project-specific landing pages — Each major piece of work gets its own space with context, credits, and the story behind it
• Integrated behind-the-scenes content — Show process, not just output; clients want to understand how you work
• Client testimonials in context — Reviews and feedback placed alongside the relevant work
• Clear credits — Who worked on what, what their role was, what made this project special

Here's the uncomfortable truth: when a potential client visits your website and sees a generic Wix template with a compressed showreel, they experience cognitive dissonance.

The work in the showreel is telling them: "We create exceptional content for major streaming platforms and win industry awards."

The website presenting that work is telling them: "We spent £20 and an afternoon on our own digital presence."

These messages contradict each other. And when faced with contradiction, potential clients don't give you the benefit of the doubt - they move on to the next company on their list whose website matches their claims.

Your website is your pitch. Especially in post-production, where clients need to see evidence of quality immediately, before they invest time in a conversation.

If you've won an Emmy, your website should look like you've won an Emmy. If you're working with Netflix, Apple TV+, and HBO, your website should demonstrate that level of craft and attention to detail.

The work is already exceptional. You're already creating content that wins awards and appears on the world's biggest platforms. Your capabilities aren't in question.

The website just needs to present those capabilities in a way that does them justice.

That means custom video players designed specifically for your content. It means immersive presentation that lets the work speak for itself. It means technical excellence in how your showreel appears on screen, because that technical excellence is part of what you're selling.

Your website should be evidence of your standards, not a contradiction of them.

The creative work deserves a showcase that matches its quality. Anything less is leaving opportunities on the table.