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Why Designers Should Choose a Hybrid In-House Design + Dev Process

When most businesses commission a new website, the process looks something like this: hire a designer to create a beautiful mock-up, then pass those files along to an outsourced developer to turn into code. While this workflow is common, it’s also full of pitfalls. Communication breaks down, deadlines slip, and the end product often doesn’t look—or work—quite as intended.

At Josh Attwood Studio, we do things differently. We design and build websites entirely in-house, meaning that design and development work hand-in-hand from day one. This hybrid approach eliminates friction and produces websites that are faster to launch, more cohesive, and better suited to your business needs.

The Problem with Outsourced Development

Outsourcing isn’t inherently bad—but for small to medium-sized businesses, artists, architects, or creative studios, it can create problems:

  • Lost in Translation: A designer’s vision can get diluted when handed off to an external developer who wasn’t part of the creative process.
  • Delays and Miscommunication: Every extra layer of communication adds time, especially if freelancers or agencies are working across time zones.
  • Inconsistent Quality: Outsourced teams may use shortcuts, templates, or bloated code that doesn’t align with the design or long-term goals.
  • Hidden Costs: Each handover can mean more billable hours, revisions, and project creep.

For a business that needs a professional website without unnecessary complexity, this setup just isn’t efficient.

The Hybrid In-House Approach

By keeping both design and development under one roof, the process becomes faster, smoother, and more cost-effective. Here’s how:

  1. Shared Vision from the Start
    Designers and developers work side by side, ensuring every design decision is rooted in what’s technically achievable—without compromising creativity.
  2. Real-Time Problem Solving
    When questions come up, they’re answered immediately. No waiting for emails or clarifications—ideas are tested, adjusted, and refined on the spot.
  3. Faster Iteration
    Instead of waiting weeks for a development update, design tweaks and technical adjustments can be made in parallel.
  4. Consistency Across the Site
    Every page, feature, and animation is implemented exactly as intended, resulting in a website that feels seamless.

Why This Matters for Clients

For your business, the in-house model delivers tangible benefits:

  • Speed: Projects move faster because there’s no external lag.
  • Cohesion: The final website looks polished and works exactly as planned.
  • Value: With fewer layers of outsourcing, you get more for your investment.
  • Accountability: One studio is responsible for the entire process—no finger-pointing between separate providers.

Why Businesses Love This Approach

Whether you’re an architect needing a minimal, image-led site, or a food business looking for a Shopify storefront, this approach means:

  • Faster launch times
  • Cleaner, more future-proof code
  • SEO baked into the design
  • A single creative vision guiding the entire project

Don’t Settle for a Split Process

If you’re serious about your website, don’t risk disconnect between design and development. A hybrid in-house process ensures your site looks great, functions perfectly, and gets delivered on time.

👉 Discover how we design and build websites in-house and learn more about our Website in a Week package.

Studio CA28,
Casting House, Moulding Lane,
London SE14 6BH

© Josh Attwood 2025
Design & build by Josh Attwood Studio