Josh Attwood
Studio

Josh Attwood Studio designed a series of 31 concertina booklets for Heart Agency's 2024/25 promotional campaign. Each 99mm x 210mm accordion-fold booklet showcases an individual illustrator from Heart's roster.

The booklets serve as promotional materials sent to clients and potential clients, providing a tactile introduction to each artist's work and style. While maintaining a consistent format across the series, each booklet features individual design tailored to the illustrator's aesthetic.

Printed with a distinctive neon orange spot colour, the booklets create a cohesive visual identity for Heart Agency while allowing each illustrator's work to be presented uniquely. The compact concertina format enables the booklets to be easily distributed in batches.